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Press Release from Cliff Electronics, 7th November 2017.


Key appointments at Cliff Electronics support continued sales growth.

Dan Walker General Sales Manager


Cliff Electronics, the UK manufacturer of industrial and audio connectors, electrical test leads and reels, has strengthened its sales force in response to continued sales growth.


Formerly their distribution sales manager, Dan Walker takes up the new role of general sales manager. He will continue to manage key relationships with global distribution partners and develop international markets. Walker has been with Cliff for seven years and has dramatically increased distribution sales throughout Europe.


Joining to develop European OEM sales, Benny Bellman has considerable experience in sales of electronic components to OEMs and CEMs with over fifteen years experience in sales and technical support. Benny is multi-lingual and has worked in the UK, USA, Austria, Canada and Israel. He has a successful track record of new business development as well as building and maintaining an existing customer base.


John Hall, Managing Director of Cliff Electronics, comments; “We are very pleased to be increasing Dan’s responsibilities at Cliff. He has proven to be an excellent distribution sales manager and we are sure he will be as successful in his new role. Benny joins us at an exciting time with our revolutionary feedthrough connectors opening up new markets for us. His direct selling experience is exactly what we need to build our sales to manufacturers in existing and new markets.”.


Cliff Electronics are market leaders in the design, development and manufacture of connectors, leads, test lead sets and accessories for a wide range of markets. They supply major international manufacturers. Their fast growing range of market-leading, XLR-footprint feedthrough connectors allows designers to integrate audio, video, digital, optical, networking and data feeds into professional equipment for broadcast, lighting, audio and industrial applications.


Cliff feedthrough connectors are now available in many options including RJ45, HDMI, BNC and USB3.0 compliant single and dual versions. Analogue, digital and optical feedthrough connectivity is available in formats including Firewire, HDMI A-to-A and 50 ohm BNC versions, USB2 A-to-B and B-to-A changer sockets and USB3 to USB3 in various configurations. Also available are popular data and ethernet connectors including LC and SC fibrefiber, (Duplex and Simplex), UTP and FTP RJ45s in both Cat6 and Cat5e, (shielded and unshielded), TOSLINK and RCA phono.phono/cinch.


Cliff is now offering system integrators 1U 19” rack panels, pre-assembled with up to 16 of their market–leading feedthrough connectors to simplify system assembly, reduce manufacturing time, component count and cost. Applications include broadcast and AV patch panels, MIL, medical, and control and instrumentation signal input/output panels etc. The 1U assemblies can be factory loaded with the specific connectors required by the system designer including BNC, single or dual USB or RJ45 with internal cable harnesses available as a special order.


As a UK manufacturer, Cliff is able to respond quickly to customer needs for both standard products and custom designs. Cliff manufactures audio, optical and power connectors and accessories, general industrial connectors, foot pedals, lighting connectors, terminal posts and connection blocks, motors, fans and assembly aids. Cliff can also provide a wide range of leads including test and instrumentation, audio, instrument and power.


All Cliff products are available direct and via major worldwide distributors.



About Cliff Electronics


Cliff Electronic Components Limited was founded in 1977 to supply the music industry with connectors. Cliff has subsequently greatly expanded its’ products and services to become a high quality supplier to most professional and industrial markets. As both a manufacturer and a distributor, the expansion of its’ product range has established Cliff as a prime source for components. As a UK manufacturer, Cliff is able to respond quickly to customer’s needs for both standard products and custom designs.


Cliff manufactures audio, optical and power connectors and accessories, general industrial connectors, foot pedals, lighting connectors, terminal posts, connection blocks, motors, fans and assembly aids. It can also provide a wide range of leads including audio, instrument and power.


Cliff has extensive expertise in moulding molding and metalwork. It can provide a design, engineering and manufacturing service for the production of customised customized components and assemblies. Plastics expertise includes injection-moulding injection-molding, blow-moulding blow-molding, extrusion, sonic-welding and printing. Metalwork includes stamping, machining, aluminium aluminum extrusion, finishing and printing.


Cliff has the facility to enable assembly, inspection and testing. Cliff’s UK and Far Eastern production plants are certified to ISO9001 and employ design, engineering, technical, marketing and sales personnel. Quality has always been of prime importance and the majority of Cliff products are covered by approvals from organisations organizations such as UL and VDE.


For more information please

call +44 (0)1737 771375 +1 707 746 8090


Cliff Electronic Components Ltd., 76 Holmethorpe Avenue, Holmethorpe Industrial Estate, REDHILL, Surrey, RH1 2PF, United Kingdom

Cliff inc., 77 Solano Square, Suite 175, Benica, CA 94510 USA